I have extensive experience in digital marketing, having managed campaigns across various platforms including Google Ads, Facebook, and Instagram. I've successfully increased engagement and conversion rates by optimizing ad copy, targeting, and bidding strategies. My approach involves continuous A/B testing and data analysis to refine campaigns and achieve better ROI.

I measure success through a combination of key performance indicators (KPIs) such as conversion rates, click-through rates, and return on investment (ROI). Additionally, I analyze customer feedback and market trends to understand the campaign's impact on brand perception. Using tools like Google Analytics and CRM systems, I track these metrics to ensure campaigns meet their objectives.

To increase brand awareness, I would employ a multi-channel marketing strategy that includes social media engagement, content marketing, and influencer partnerships. By creating compelling content and leveraging trending topics, I aim to attract and retain a larger audience. Additionally, I would use targeted advertising to reach potential customers and enhance brand visibility.

When a campaign underperforms, I quickly analyze the data to identify the issues, whether they be in targeting, messaging, or budget allocation. I then adjust the strategy accordingly, which might involve retargeting, revising the ad copy, or reallocating funds to more effective channels. My goal is to make data-driven decisions to turn the campaign around and achieve better results.

In my previous role, I led a project that involved launching a new product line. My role included market research, competitor analysis, and developing a comprehensive marketing strategy. I coordinated with the design and sales teams to ensure alignment and executed a multi-channel campaign that resulted in a 30% increase in sales within the first quarter.