My design process begins with thorough research to understand user needs and business objectives. I then create user personas and journey maps to guide the design. Next, I sketch initial concepts, followed by wireframes and prototypes. I iterate based on feedback from stakeholders and users, ensuring the final design is both user-friendly and aligned with business goals. Throughout, I use tools like Figma and Adobe XD to visualize and refine the design.

I prioritize features based on user needs, business objectives, and technical feasibility. I start by conducting user research to identify pain points and opportunities. Then, I use methods like MoSCoW or Kano model to categorize features into must-have, should-have, could-have, and won't-have. This helps in focusing on critical features that deliver the most value to users and align with business success.

I employ various strategies to gather user feedback, including surveys, interviews, usability testing, and analytics. I ensure feedback is specific, actionable, and prioritized. To incorporate feedback, I iterate on designs, making necessary adjustments based on insights. I also maintain open communication channels with users to continuously gather and act on their input, ensuring the product evolves in line with their needs.

I adhere to WCAG guidelines and conduct regular accessibility audits using tools like Axe and Lighthouse. I ensure color contrast, font sizes, and interactive elements meet accessibility standards. I also involve users with disabilities in testing phases to validate design choices. By integrating accessibility from the outset, I ensure our products are inclusive and usable by all.

In a previous project, integrating complex functionalities within a limited UI space was challenging. I overcame this by prioritizing essential features, using modular design elements, and conducting iterative user testing. By focusing on user needs and leveraging data-driven insights, I streamlined the interface, enhancing usability without compromising functionality.