I have extensive experience with programmatic advertising platforms such as Google Ads, The Trade Desk, and DV360. I’ve managed campaigns across various channels, optimizing for performance metrics like CTR, CPC, and ROAS. My role involved setting up campaigns, monitoring real-time data, and making adjustments to ensure budget efficiency and target achievement. I’m proficient in using DSPs, SSPs, and ad exchanges to maximize reach and ROI.

I ensure data accuracy by implementing rigorous tracking and tagging protocols using tools like Google Tag Manager and third-party verification services. Regular audits and cross-referencing data from multiple sources help maintain precision. I also use dashboards and automated reporting tools to streamline data collection and analysis, ensuring stakeholders receive timely and accurate insights for informed decision-making.

I allocate budgets based on campaign goals, historical performance, and audience segmentation. I use predictive analytics to forecast outcomes and adjust allocations dynamically. Regular performance reviews allow me to reallocate funds to high-performing campaigns while pausing or optimizing underperforming ones. This approach ensures maximum ROI and alignment with overall marketing objectives.

I optimize ad performance by leveraging A/B testing, audience segmentation, and real-time bidding strategies. I analyze performance data to refine targeting, creative elements, and bidding strategies. Additionally, I use machine learning tools to predict trends and automate optimizations, ensuring campaigns remain competitive and aligned with KPIs like CTR, conversion rates, and ROAS.

I stay updated by attending industry webinars, subscribing to newsletters like AdExchanger, and participating in forums like Reddit’s programmatic communities. I also follow thought leaders on LinkedIn and regularly review case studies and whitepapers. This continuous learning helps me adapt to new technologies, regulations, and best practices, ensuring my strategies remain innovative and effective.