In a previous role, I conducted usability testing on a mobile app and discovered that users struggled with the navigation menu. My findings led to a redesign of the menu structure, simplifying it and improving user engagement by 25%. This experience highlighted the importance of user-centered design and the direct impact research can have on product success.

I start by defining the target user personas and key demographics. Then, I use a mix of recruitment methods, such as social media ads, email campaigns, and user databases, to reach a diverse pool of participants. I also screen candidates to ensure they match the study criteria. This approach ensures that the feedback collected is representative of the actual user base, leading to more accurate and actionable insights.

I use thematic analysis to identify patterns and themes in qualitative data. This involves coding the data, grouping similar codes into categories, and then identifying overarching themes. I also use affinity diagrams to visually organize findings. This method helps me uncover user pain points, preferences, and behaviors, which are crucial for informing design decisions and improving user experience.

I tailor my communication to the audience, using clear, concise language and visual aids like charts, graphs, and personas to convey key insights. I also prepare detailed reports and presentations, highlighting actionable recommendations. By aligning my findings with business goals and user needs, I ensure that stakeholders understand the value of the research and are motivated to implement the suggested changes.

I am proficient in tools like UserTesting, Lookback, and Maze for usability testing, and Qualtrics and SurveyMonkey for surveys. I also use NVivo for qualitative data analysis and Figma for creating prototypes. These tools enable me to conduct comprehensive research, analyze data efficiently, and present findings in a way that supports informed decision-making and enhances the overall user experience.