My design process begins with thorough research to understand user needs and market trends. I then sketch initial ideas, followed by creating wireframes and prototypes to test functionality. Feedback is crucial, so I iterate based on user testing and stakeholder input. Finally, I ensure the design is visually appealing and aligns with brand guidelines before handing it off for development.

I prioritize features by evaluating their impact on user satisfaction and business goals. I use methods like the MoSCoW technique (Must have, Should have, Could have, Won't have) to categorize features. Additionally, I consider the technical feasibility and resource availability to ensure a balanced and realistic product roadmap.

I am proficient in a range of design tools including Adobe Creative Suite (Photoshop, Illustrator), Sketch, Figma, and InVision. I also use prototyping tools like Axure and Balsamiq for creating interactive prototypes. For collaboration and version control, I utilize tools like Zeplin and Abstract.

I view feedback and criticism as valuable opportunities for growth. I actively listen to stakeholders and users, taking notes and asking clarifying questions. I then analyze the feedback to identify common themes and areas for improvement. I maintain a constructive attitude and use the insights to refine my designs, ensuring they meet both user needs and business objectives.

One challenge I faced was designing a user interface for a multilingual app. The challenge was to ensure the design was scalable and readable across different languages. I solved this by creating flexible layouts and using scalable typography. I also conducted extensive user testing with native speakers to fine-tune the design, ensuring it was intuitive and accessible for all users.