I have extensive experience in managing social media campaigns across various platforms including Facebook, Instagram, and Twitter. I've successfully launched campaigns that increased engagement by 30% and follower count by 25% within six months. My approach involves detailed planning, creative content development, and continuous monitoring to ensure optimal performance and audience engagement.

I measure the success of a social media campaign through key performance indicators such as engagement rates, reach, conversion rates, and overall growth in followers. Utilizing analytics tools, I track these metrics to evaluate the effectiveness of content and adjust strategies accordingly. Additionally, I focus on qualitative feedback from the audience to gauge sentiment and refine future campaigns.

To increase brand awareness, I employ a mix of organic and paid strategies. This includes creating high-quality, relevant content tailored to our audience's interests, leveraging trending topics, and utilizing hashtags effectively. I also engage with the community through comments, shares, and collaborations with influencers to expand our reach and visibility.

In a crisis situation, my priority is to act swiftly and transparently. I ensure to communicate with the audience promptly, addressing the issue directly and honestly. I collaborate with the PR team to craft a unified response and monitor the conversation closely to mitigate any further escalations. My approach is to maintain a calm and professional demeanor to restore trust and credibility.

One creative campaign I developed involved a 'User-Generated Content Contest' where we encouraged our followers to share their stories using our products. This not only boosted user engagement but also provided authentic content for our brand. The campaign resulted in a 40% increase in user-generated content and a 35% rise in overall engagement, showcasing the power of community involvement in marketing efforts.