My approach to keyword research involves using a combination of tools like Google Keyword Planner, SEMrush, and Ahrefs to identify high-volume, low-competition keywords. I prioritize keywords based on their relevance to the business goals, search volume, and competition. I also consider long-tail keywords that can attract more qualified traffic. Once identified, I create a content strategy that aligns with these keywords, ensuring that each piece of content is optimized for the most relevant terms.

I measure the success of an SEO campaign by tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, bounce rate, and conversion rate. I focus on organic traffic to gauge the overall effectiveness of the campaign, keyword rankings to see how well we're targeting our chosen terms, and bounce rate to ensure that visitors are engaging with the content. Conversion rate is crucial as it directly impacts the business's bottom line, showing how well the SEO efforts are driving desired actions.

To improve a website's technical SEO, I start by conducting a thorough site audit to identify issues like broken links, slow page load times, and crawl errors. I then optimize the site's structure by ensuring proper URL hierarchy, implementing XML sitemaps, and improving internal linking. I also focus on mobile-friendliness and ensuring the site is fully responsive. Additionally, I implement schema markup to enhance search engine understanding of the content. Regular monitoring and maintenance are key to keeping the site technically sound.

I stay updated with the latest SEO trends and algorithm changes by regularly reading industry blogs and publications such as Search Engine Journal, Moz, and Search Engine Land. I also follow SEO experts on social media and participate in webinars and conferences. Additionally, I subscribe to Google's official blog and announcements to stay informed about any updates or changes. Continuous learning and experimentation help me adapt to new trends and ensure that my strategies remain effective.

If a website's traffic suddenly drops, I would first identify the cause by analyzing recent changes, such as algorithm updates, site modifications, or external factors like a competitor's actions. I would then conduct a comprehensive audit to check for technical issues, content quality, and backlink profile. If the drop is due to an algorithm update, I would adjust the strategy to align with the new guidelines. If it's due to technical issues, I would fix them immediately. Regular monitoring and prompt action are crucial to mitigating such situations.