I start by gathering and cleaning sales data from various sources to ensure accuracy. Using tools like Excel, SQL, or BI platforms, I segment the data by product, region, or customer demographics to identify patterns. I then apply statistical methods or visualization techniques to uncover trends, such as seasonal fluctuations or underperforming areas. By collaborating with sales teams, I validate findings and recommend actionable strategies, like targeted marketing campaigns or inventory adjustments, to capitalize on opportunities and drive revenue growth.

In my previous role, I analyzed customer purchase behavior and identified a significant drop in repeat purchases. I discovered that customers were dissatisfied with delivery times. I presented this insight to the sales and operations teams, leading to a streamlined logistics process. As a result, customer retention improved by 15% within three months, and sales revenue increased by 10%. This experience reinforced the importance of data-driven decision-making and cross-departmental collaboration in achieving tangible business outcomes.

I primarily use tools like Microsoft Excel for data manipulation, SQL for querying databases, and Power BI or Tableau for visualization. Excel is versatile for quick analysis, while SQL allows me to handle large datasets efficiently. Power BI and Tableau help me create interactive dashboards that make complex data accessible to stakeholders. These tools enable me to provide actionable insights, track KPIs, and support strategic decision-making. I also stay updated on emerging tools to ensure my analysis remains efficient and aligned with industry best practices.

I ensure accuracy by combining historical sales data with market trends, seasonality, and external factors like economic conditions. I use statistical models, such as regression analysis or time-series forecasting, to predict future performance. Regularly reviewing and adjusting forecasts based on actual results and feedback from sales teams also improves reliability. Clear communication with stakeholders about assumptions and potential risks ensures forecasts are realistic and actionable, helping the organization plan effectively and allocate resources efficiently.

I maintain open communication with sales teams to understand their challenges and objectives. By attending sales meetings and reviewing performance metrics, I ensure my analysis aligns with their goals. I present findings in a clear, actionable manner, using visualizations and tailored reports. I also seek feedback to refine my approach and ensure insights are relevant. This collaborative process fosters trust, ensures data-driven decisions support sales strategies, and ultimately contributes to achieving business targets.