As a Senior Regional Director Sales, I have successfully developed and executed regional sales strategies by analyzing market trends, identifying growth opportunities, and aligning team efforts with corporate goals. For instance, in my last role, I led a 20% revenue increase by implementing targeted account-based sales strategies and optimizing resource allocation across territories. I collaborate closely with marketing and product teams to ensure cohesive messaging and leverage data-driven insights to refine tactics, ensuring consistent performance and scalability.

Leading a dispersed team requires clear communication, trust, and a results-driven culture. I use regular virtual check-ins, transparent goal-setting, and recognition programs to keep teams engaged. For example, I introduced a gamified incentive system that boosted morale and performance by 15%. I also empower regional managers with autonomy while providing strategic support, ensuring alignment with overarching objectives. By fostering collaboration through shared KPIs and celebrating wins, I maintain high motivation levels across all locations.

I prioritize revenue growth, customer acquisition cost (CAC), and sales cycle length, as they reflect efficiency and profitability. Additionally, I track pipeline health and win rates to forecast accurately and address gaps. In my previous role, focusing on these metrics helped reduce CAC by 12% and shorten cycles by optimizing outreach strategies. Regional-specific metrics like market penetration and quota attainment are also critical to assess localized performance and inform resource adjustments.

I address underperformance through root-cause analysis, starting with data reviews and team feedback to identify issues like skill gaps or market challenges. For example, I revived a struggling region by retraining reps on consultative selling and reallocating budgets to high-potential accounts, resulting in a 25% rebound within two quarters. I also implement tailored action plans, mentorship, and closer monitoring, ensuring accountability while providing the tools needed to succeed.

Collaboration with marketing, product, and operations is key to scaling sales. In one initiative, I partnered with marketing to launch localized campaigns based on customer segmentation, increasing lead quality by 30%. I also worked with product teams to refine messaging for regional pain points, which improved conversion rates. By aligning cross-functional efforts and sharing insights, we created a cohesive strategy that drove a 22% revenue uplift in target markets.