In my previous role, I led the launch of a SaaS platform targeting SMBs. I developed a go-to-market strategy that included market research, competitive analysis, and customer segmentation. We created targeted messaging and leveraged digital marketing channels, including email campaigns, social media, and webinars. By collaborating with sales and product teams, we ensured alignment and a seamless rollout. The launch exceeded expectations, achieving 120% of our sales target within the first quarter and significantly increasing brand awareness in the SMB market.

I start by deeply understanding the target audience, their pain points, and how the product solves their problems. I conduct competitive analysis to identify unique differentiators and craft a value proposition that resonates. Collaboration with product, sales, and customer success teams ensures alignment. I then develop messaging frameworks and test them with customer feedback. For example, in my last role, I repositioned a product by emphasizing its ease of integration, which led to a 30% increase in adoption among mid-market customers.

I use a combination of quantitative and qualitative metrics, including lead generation, conversion rates, customer acquisition costs, and revenue growth. I also track engagement metrics like website traffic, email open rates, and social media interactions. Post-campaign, I gather customer feedback to assess messaging effectiveness. For instance, in a recent campaign, we achieved a 25% increase in qualified leads and a 15% boost in customer retention by refining our messaging based on A/B testing and customer surveys.

I prioritize open communication and alignment across teams. I work closely with product management to understand the roadmap and key features, with sales to ensure they have the tools and training needed, and with customer success to gather feedback. Regular syncs and shared goals foster collaboration. For example, I led a cross-functional initiative to create a unified messaging framework, which improved sales enablement and reduced time-to-close by 20%.

I regularly monitor industry publications, attend webinars, and participate in professional networks. I also use tools like Google Alerts, social listening platforms, and competitive analysis software to track competitors. Engaging with customers and sales teams provides real-time insights. For example, by identifying a competitor’s pricing shift, I adjusted our messaging to highlight our superior ROI, which helped us retain a key account and secure a 10% upsell.