I have extensive experience with BI tools such as Tableau, Power BI, and Google Analytics. In my previous role, I used Tableau to create interactive dashboards that visualized customer segmentation and campaign performance metrics. This allowed the marketing team to make data-driven decisions quickly and efficiently.

I start by understanding the campaign's objectives, such as increasing brand awareness or driving sales. Then, I align KPIs with these goals, selecting metrics like click-through rates, conversion rates, and ROI. I also ensure that the KPIs are measurable and actionable to provide clear insights.

In a previous project, I analyzed customer behavior data to identify high-value segments. Using this insight, I recommended targeted campaigns that increased engagement by 20%. I also used A/B testing to optimize email content, resulting in a 15% boost in open rates.

I follow a rigorous data validation process, including cross-checking sources, cleaning data for inconsistencies, and using automated checks. I also collaborate with the data team to ensure that the data pipelines are reliable and up-to-date.

I simplify complex data by using visual aids like charts and graphs and focusing on the key takeaways. I also tailor my language to the audience, avoiding technical jargon and emphasizing the business impact of the findings.