In my previous role, I assisted in a digital marketing campaign that aimed to boost product awareness. I managed social media accounts, created engaging content, and analyzed campaign performance using analytics tools. By the end of the campaign, we saw a 25% increase in engagement and a 15% rise in sales, which exceeded our initial goals.

I prioritize tasks by assessing their urgency and impact on the overall goals. I create a to-do list and allocate time blocks for each task, ensuring that high-priority items are completed first. I also communicate with my team to delegate tasks when necessary, ensuring that everything is completed efficiently.

I have experience with a variety of marketing tools, including Google Analytics, Hootsuite, Mailchimp, and Canva. I am also proficient in using CRM systems like Salesforce to track customer interactions and manage leads effectively.

If a marketing strategy isn’t performing as expected, I would first analyze the data to identify the issues. I would then propose adjustments, such as changing the target audience, revising the messaging, or trying a different channel. Continuous monitoring and feedback are crucial to ensure the strategy is on the right track.

Essential skills for a Sales/Marketing Assistant include strong communication, organizational abilities, and a good understanding of marketing principles. Additionally, being tech-savvy, adaptable, and having a creative mindset are crucial for developing and executing effective marketing campaigns.