I have over three years of hands-on experience with Salesforce Marketing Cloud, where I've managed email campaigns, automated customer journeys, and utilized data extensions for targeted marketing. My role involved configuring the platform to meet business needs, ensuring deliverability best practices, and analyzing campaign performance to optimize results. I've also integrated Salesforce Marketing Cloud with other CRM systems to streamline marketing and sales processes.

To ensure high email deliverability, I focus on maintaining a clean subscriber list by regularly removing inactive users and managing bounce rates. I also implement authentication protocols like SPF, DKIM, and DMARC to improve sender reputation. Additionally, I segment audiences to send relevant content, monitor engagement metrics, and adjust strategies accordingly. Testing emails before sending and adhering to compliance standards like GDPR are also key practices I follow.

In my previous role, I automated a welcome series for new subscribers using Journey Builder, which significantly increased engagement rates. By setting up triggers based on subscriber actions, I created a personalized journey that delivered targeted content over time. This automation not only saved the marketing team hours of manual work each week but also provided a consistent and timely communication flow that improved the customer experience and conversion rates.

I measure campaign success by analyzing key performance indicators such as open rates, click-through rates, conversion rates, and ROI. Using Salesforce Marketing Cloud's analytics tools, I track these metrics in real-time to understand audience behavior and campaign effectiveness. I also conduct A/B testing on subject lines and content to refine strategies. Reporting on these insights helps in making data-driven decisions to enhance future campaigns.

I segment audiences based on demographics, purchase history, engagement levels, and other behavioral data to create targeted marketing campaigns. Utilizing data extensions and SQL queries within Salesforce Marketing Cloud, I can dynamically segment lists to ensure the right message reaches the right audience at the optimal time. This approach not only improves campaign performance but also enhances the customer experience by delivering personalized and relevant content.