To build and maintain strong relationships with physicians, I would focus on understanding their needs and challenges, providing them with valuable information about our products or services, and ensuring consistent, open communication. Personalizing interactions and demonstrating how our offerings can benefit their practice or patients would be key. Additionally, I would organize educational events or meetings to foster engagement and trust, and always follow up to address any concerns or questions they might have.

In dealing with a resistant physician, I would first seek to understand the root of their resistance by listening actively and empathetically. I would then tailor my approach to address their specific concerns, whether they're related to time constraints, lack of interest, or skepticism about the product. Building trust through transparency, providing evidence-based information, and connecting them with peer testimonials or case studies could help overcome their hesitancy. Persistence, patience, and respect for their time and opinions are crucial in gradually changing their perception.

Certainly, I once worked with a physician who was hesitant to adopt a new medical device. By arranging a one-on-one meeting, I presented clinical data and patient outcome studies that highlighted the device's benefits. I also connected them with a peer who had successfully integrated the device into their practice. This peer-to-peer interaction, combined with the tangible evidence, addressed their concerns. The physician eventually agreed to a trial, which led to a full adoption after seeing positive patient feedback and outcomes, demonstrating the power of evidence-based persuasion and peer influence.

Key metrics in physician relations management include engagement rates, such as the frequency and quality of interactions, conversion rates from initial contact to product adoption, and feedback scores from physicians. Tracking the number of educational events attended or organized and the subsequent impact on product usage is also vital. Additionally, monitoring the growth in the number of physicians in the network and their referral rates can provide insights into the effectiveness of relationship-building efforts and the overall satisfaction of the physician community.

Staying informed requires a proactive approach, including subscribing to leading healthcare journals, attending industry conferences, and participating in professional networks. I also leverage digital platforms like LinkedIn and specialized forums to follow thought leaders and discussions. Regularly consulting with internal teams, such as marketing and product development, ensures I understand how new trends might impact our offerings and physician needs. This continuous learning enables me to provide relevant, timely information to physicians, positioning myself as a trusted advisor in an ever-evolving industry.