I have over five years of experience leading sales teams, focusing on both B2B and B2C markets. My approach involves setting clear goals, providing ongoing training, and leveraging data-driven strategies to optimize performance. I've successfully increased team sales by 30% in my previous role by implementing a more structured follow-up process and enhancing our CRM usage.

Motivation is key in sales. I use a combination of financial incentives, recognition programs, and personal development opportunities to keep the team engaged and driven. Regular team meetings to celebrate successes and discuss challenges also foster a supportive environment. Additionally, I ensure each team member understands their role's impact on the company's success, which boosts their sense of responsibility and commitment.

I employ a multi-faceted approach to identify new opportunities. This includes market research to understand trends and customer needs, networking within industry events, and leveraging digital marketing to reach a broader audience. I also encourage my team to gather customer feedback and insights, which helps us tailor our offerings and approach to better meet market demands.

Addressing underperformance starts with identifying the root cause. I conduct one-on-one meetings to understand any personal or professional challenges the team member might be facing. Based on this, I provide targeted support, whether it's additional training, adjusting goals, or offering mentorship. My goal is to help them improve while maintaining a positive team environment.

In my last role, I led a campaign targeting small businesses with a new product line. We utilized a mix of email marketing, social media ads, and direct sales calls. The campaign resulted in a 40% increase in new business within three months. This success was due to a well-coordinated team effort, precise targeting, and continuous optimization based on campaign analytics.