In my previous role, I was part of a campaign that targeted a new market segment. I conducted market research to identify potential customers and tailored our messaging to appeal to their specific needs. My role involved coordinating with the design team to create compelling visuals and collaborating with the sales team to ensure our approach was aligned. The campaign resulted in a 20% increase in leads and a 15% boost in sales within the first quarter.

I prioritize tasks by assessing their urgency and impact on the overall goals. I use tools like project management software to track deadlines and progress. For example, if a project has a tight deadline and directly impacts revenue, it moves to the top of my list. I also communicate regularly with my team to ensure we're aligned and can adjust priorities as needed.

I regularly read industry publications, attend webinars, and participate in professional networks to stay informed about trends. I also monitor competitor websites and social media channels to understand their strategies and identify opportunities for differentiation. Additionally, I conduct quarterly reviews with my team to discuss new developments and adjust our plans accordingly.

In a previous campaign, I analyzed customer data to identify common pain points and preferences. Using this data, we adjusted our messaging to address these issues more directly. The insights from the data also helped us refine our target audience, leading to a 25% increase in engagement and a 10% rise in conversion rates.

When a strategy isn't working, I first analyze the data to understand where it's falling short. I then consult with my team to brainstorm potential adjustments, such as changing the messaging, targeting a different audience, or altering the channels we're using. For example, if a social media campaign isn't performing well, we might shift focus to email marketing or optimize our ad creatives.