One of my successful campaigns involved rebranding a tech startup. I leveraged strategic media placements and influencer partnerships to increase brand visibility. The campaign's success was due to meticulous planning, understanding the target audience, and timely execution. It resulted in a 40% increase in media coverage and a 25% rise in social media engagement.

In a crisis, my approach is to act swiftly and transparently. I prioritize clear communication, coordinating with stakeholders, and crafting a unified message. For instance, during a product recall, I ensured timely updates on all channels, engaged with affected customers empathetically, and worked closely with the legal team to mitigate risks.

Building relationships with media involves regular engagement, providing valuable content, and being responsive. I maintain a database of contacts, personalize outreach, and offer exclusive stories. By understanding their needs and deadlines, I ensure mutual benefits, which helps in securing favorable coverage and maintaining long-term partnerships.

I measure effectiveness through key performance indicators like media coverage, sentiment analysis, and engagement rates. Using tools like Google Analytics and social media insights, I track the reach and impact of campaigns. Regular reporting helps in assessing outcomes against objectives, guiding future strategies.

When social media trends shifted towards video content, I adapted by incorporating more video press releases and live Q&A sessions. This not only increased engagement but also improved brand recall. Staying agile and responsive to trends ensures that our PR efforts remain relevant and impactful.