Understanding customer needs involves a combination of market research, customer feedback, and data analysis. I start by identifying pain points and desires through surveys, focus groups, and social media insights. Then, I translate these insights into actionable product features by collaborating closely with the product development team. This ensures that the features are not only aligned with customer needs but also feasible to implement within the product's framework.

Success of a product launch is measured through various KPIs such as sales figures, market penetration rates, and customer engagement metrics. I also monitor the product's performance in terms of its impact on brand awareness and customer satisfaction. By analyzing these metrics, I can assess whether the launch met its objectives and identify areas for improvement in future launches.

Differentiation starts with a deep understanding of the competitive landscape and customer preferences. I focus on highlighting unique features, benefits, and value propositions that set our product apart. This could involve emphasizing superior quality, innovative technology, or exceptional customer service. Additionally, I use targeted marketing campaigns and storytelling to create a compelling narrative around the product, making it stand out in the market.

When a product isn't meeting sales targets, I first analyze the reasons behind the underperformance through data analysis and market feedback. Based on this, I might recommend adjustments to the marketing strategy, pricing, or product features. Collaborating with the sales and product teams, I ensure that all aspects of the product's positioning and promotion are optimized to better align with market demands and customer expectations.

In a previous role, I led a cross-functional team that included members from product development, sales, and customer service to launch a new product line. By establishing clear communication channels and setting shared goals, we were able to align our efforts effectively. This collaboration resulted in a successful launch with high customer adoption rates and positive feedback, demonstrating the importance of teamwork across different departments in achieving marketing objectives.