In my previous role, I leveraged platforms like Google Ad Manager, The Trade Desk, and DV360 to optimize programmatic campaigns. I focused on audience segmentation, real-time bidding, and data-driven decision-making to improve ROI. By analyzing performance metrics, I identified trends and adjusted strategies to enhance product adoption and revenue growth. My experience also includes integrating programmatic solutions with internal tools to streamline workflows and improve efficiency.

I prioritize clear communication between technical and business teams to align goals. By understanding the technical capabilities of programmatic platforms, I ensure solutions meet business objectives like scalability and revenue growth. I use data to bridge gaps, presenting insights that justify technical investments. Regular cross-functional meetings and agile methodologies help maintain alignment, ensuring both technical and business needs are addressed effectively.

I stay informed by attending industry conferences like Programmatic I/O, subscribing to newsletters such as AdExchanger, and participating in webinars. I also follow thought leaders on LinkedIn and engage in online forums. Regularly reviewing case studies and whitepapers helps me understand emerging trends. This continuous learning ensures I can apply the latest innovations, like AI-driven targeting or privacy-compliant solutions, to enhance product offerings.

I ensure compliance by staying updated on regulations like GDPR and CCPA, and implementing robust data governance frameworks. I work closely with legal and compliance teams to audit data practices and ensure transparency. By integrating privacy-by-design principles into product development, I minimize risks. Additionally, I educate stakeholders on best practices to maintain trust and avoid penalties while delivering personalized experiences.

In a previous role, I scaled a programmatic DSP by optimizing its infrastructure for higher traffic and expanding its feature set to attract new advertisers. I conducted market research to identify gaps, collaborated with engineering to enhance performance, and implemented A/B testing to refine the user experience. By partnering with sales and marketing, we increased adoption by 30% within six months, driving significant revenue growth.