In my previous role, we launched a digital ad campaign that initially underperformed. I analyzed the data, identified key metrics that were below expectations, and adjusted the targeting parameters and ad creatives. By segmenting the audience more effectively and testing different messaging, we saw a 25% increase in click-through rates and a 15% improvement in conversion rates, ultimately boosting the campaign's ROI by 10%.

I prioritize regular audits of our marketing tech stack to ensure all tools are integrated seamlessly. This involves using APIs where possible and setting up automated data flows between platforms. I also conduct quarterly reviews with the team to identify any gaps or redundancies and implement solutions like CRM syncs or data management platforms to maintain efficiency and data accuracy.

I start by aligning the budget with the company's strategic goals and KPIs. I then allocate funds based on historical performance data and predictive analytics. Regular budget reviews and adjustments are made based on real-time campaign performance. I also advocate for a flexible budget to allow for pivots when market conditions change, ensuring we remain agile and responsive to opportunities.

First, I conduct a thorough analysis to understand the root causes of the underperformance. This includes reviewing data from various touchpoints and gathering feedback from the team. Based on the insights, I recommend actionable changes such as adjusting the target audience, refining the messaging, or optimizing the channel mix. I also ensure clear communication with stakeholders to manage expectations and set realistic goals for the revised campaign.

I believe in fostering a collaborative environment where each team member's strengths are leveraged. I facilitate regular cross-functional meetings to ensure alignment on goals and strategies. I also encourage open communication and provide clear roles and responsibilities. By setting up a feedback loop and recognizing achievements, I aim to build a cohesive team that is both productive and motivated to achieve common objectives.