I have extensive experience with HubSpot and Marketo, having used them to design and execute multi-channel marketing campaigns. In my previous role, I managed email workflows, lead scoring, and CRM integrations, which improved lead conversion rates by 20%. I also utilized analytics to optimize campaigns, ensuring better ROI. My familiarity with these platforms allows me to streamline processes and deliver data-driven results efficiently.

I start by segmenting the audience based on behavior, demographics, and engagement history to ensure personalized content. Using A/B testing, I refine subject lines, CTAs, and email designs to maximize open and click-through rates. I also analyze performance metrics like bounce rates and conversions to identify areas for improvement. This data-driven approach has consistently increased campaign effectiveness and engagement in my previous roles.

I collaborate closely with sales teams to define lead scoring criteria based on engagement levels and buying intent. Using automation tools, I create tailored nurture workflows that deliver relevant content at each stage of the buyer’s journey. Regular reviews of lead quality and conversion rates ensure alignment with sales goals. This approach has helped me reduce sales cycle times and improve lead-to-customer conversion rates by 15% in past projects.

I ensure seamless data integration by mapping key fields between platforms and setting up automated syncs to maintain data accuracy. For example, I’ve integrated HubSpot with Salesforce to track lead interactions and update CRM records in real-time. I also conduct regular audits to identify and resolve discrepancies, ensuring clean and actionable data for both marketing and sales teams.

In a recent campaign, I analyzed email performance metrics and noticed low engagement in certain segments. By adjusting the content and timing based on these insights, I increased open rates by 25% and click-through rates by 15%. I also used funnel analytics to identify drop-off points, optimizing the workflow to improve overall conversion rates. This demonstrates my ability to leverage data for continuous campaign improvement.