Creating a marketing strategy for a new product begins with thorough market research to understand the target audience, competition, and market trends. I then define clear objectives and key performance indicators (KPIs) to measure success. The strategy includes selecting the right marketing channels, crafting compelling messaging, and setting a budget. It's crucial to align the strategy with the overall business goals and ensure it's flexible enough to adapt based on performance data and feedback.

A successful sales campaign I led involved targeting a niche market segment with personalized messaging through email and social media. By leveraging data analytics, we identified the segment's specific needs and preferences, which allowed us to tailor our approach. The campaign's success was due to its high engagement rates, which were achieved through A/B testing of messages and timely follow-ups. This resulted in a 20% increase in sales within the first month, demonstrating the power of data-driven and personalized marketing strategies.

Handling rejection in sales is about maintaining a positive mindset and viewing each 'no' as a step closer to a 'yes'. I stay motivated by setting personal goals, celebrating small wins, and continuously learning from each interaction. Understanding that rejection is not personal but part of the sales process helps me stay focused and persistent. I also seek feedback to improve my approach and keep my energy high by staying organized and prioritizing tasks effectively.

Social media is a powerful tool in my marketing and sales strategy, serving as a platform for brand awareness, engagement, and lead generation. I use it to share valuable content, interact with the audience, and build relationships. Platforms like LinkedIn, Instagram, and Facebook allow for targeted advertising and real-time feedback, making it easier to adjust strategies quickly. Social media analytics also provide insights into customer behavior, helping to refine targeting and messaging for better results.

The success of marketing and sales efforts is measured through a combination of quantitative and qualitative metrics, including sales revenue, conversion rates, customer acquisition costs, and return on investment (ROI). I also track engagement metrics like website traffic, social media interactions, and email open rates to gauge brand awareness and interest. Customer feedback and satisfaction scores provide insights into the effectiveness of the messaging and overall strategy, ensuring continuous improvement and alignment with business objectives.