In my previous role at XYZ Corp, I contributed to a product launch campaign that significantly boosted sales. My role involved conducting market research to identify target demographics and crafting compelling content for social media ads. I also collaborated with the design team to ensure brand consistency across all materials. The campaign resulted in a 30% increase in product awareness and a 20% rise in sales within the first quarter.

I prioritize tasks based on their impact on the business and deadlines. Using tools like Asana, I create detailed project timelines and assign priorities. I regularly review and adjust these priorities to ensure alignment with business goals and to respond to any emerging issues. This approach helps me manage multiple projects efficiently while ensuring that high-impact tasks are addressed promptly.

To increase social media engagement, I would start by analyzing current trends and audience behavior to tailor content that resonates with our followers. I believe in interactive content like polls, quizzes, and live sessions to foster community interaction. Regularly scheduling posts and using analytics to refine strategies based on engagement metrics are also key practices I would employ.

When a campaign underperforms, I first conduct a thorough analysis to understand the reasons behind the failure. This includes reviewing metrics, audience feedback, and market conditions. Based on this analysis, I would propose actionable improvements and adjustments to future campaigns. It's crucial to learn from failures and adapt strategies accordingly to enhance future performance.

SEO is vital for digital marketing as it enhances visibility, drives organic traffic, and improves the chances of converting visitors into customers. To implement SEO, I would start by optimizing website content with relevant keywords, ensuring high-quality backlinks, and improving site speed. Regularly updating content and using analytics to track performance are also essential steps in maintaining a strong SEO strategy.