In my previous role, I led a wellness program that focused on stress management and work-life balance. I collaborated with HR to design workshops and introduced mindfulness sessions. The initiative saw a 30% increase in employee engagement and a noticeable reduction in reported stress levels, which was reflected in improved productivity and job satisfaction.

I regularly attend industry conferences, subscribe to leading wellness publications, and follow thought leaders on social media. Additionally, I conduct regular surveys and focus groups with participants to understand their evolving needs and preferences, ensuring our programs remain relevant and effective.

I would tailor programs to cater to different demographics by offering a variety of activities such as fitness classes, nutrition workshops, and mental health seminars. Using a mix of in-person and virtual options ensures accessibility, while incentives like rewards or recognition can boost participation rates.

I use a combination of quantitative and qualitative metrics, such as participation rates, feedback surveys, and behavioral changes observed over time. For example, tracking improvements in health indicators or productivity levels can provide tangible evidence of program effectiveness.

In one instance, low attendance for a fitness program was a challenge. I addressed this by revamping the schedule to better align with participant availability, offering personalized coaching, and creating a more engaging social media campaign to promote the benefits. Attendance subsequently doubled.