My design process begins with understanding the client's needs and preferences. I then select flowers and greenery that complement the event's theme or the recipient's personality. I consider color, texture, and shape to create a balanced and aesthetically pleasing arrangement. I often sketch a rough design to visualize the final product before assembling the flowers. This ensures that each arrangement is unique and tailored to the specific occasion or individual.

I stay updated by regularly attending workshops and seminars, following industry leaders on social media, and subscribing to floral design magazines. I also participate in local and international floral design competitions to challenge myself and learn new techniques. This continuous learning helps me incorporate fresh ideas and innovative styles into my designs, keeping them modern and appealing.

I prioritize sourcing high-quality, fresh flowers from reputable suppliers and local growers when possible. This ensures the longevity and vibrancy of the flowers in my arrangements. I also consider sustainable practices, such as using eco-friendly packaging and minimizing waste. By maintaining strong relationships with suppliers, I can access a diverse range of flowers and materials, allowing me to create unique and high-quality designs.

I approach challenging requests with a positive attitude and a willingness to problem-solve. I communicate openly with clients to understand their needs and offer creative solutions. For tight deadlines, I prioritize tasks, delegate when necessary, and work efficiently to ensure timely delivery. My experience has taught me to stay calm under pressure and to manage my time effectively to meet client expectations.

One challenging project was creating a large-scale floral installation for a high-profile event with a very tight deadline. I coordinated with a team to source unique flowers and materials, designed the installation, and executed the setup within 24 hours. The result was a stunning, cohesive display that received positive feedback from the client and attendees. This experience reinforced my ability to manage complex projects and deliver exceptional results under pressure.