One successful campaign I managed was for a local restaurant. We used a mix of Instagram stories, Facebook ads, and influencer partnerships to promote a new menu item. The campaign was successful because it achieved a 30% increase in foot traffic and a 25% rise in online orders. The key factors were targeting the right audience, creating engaging content, and leveraging user-generated content to build authenticity.

I stay updated by regularly following industry blogs, attending webinars, and participating in online forums. I also subscribe to newsletters from platforms like Facebook, Instagram, and Twitter to get direct updates. Additionally, I engage with social media communities and follow thought leaders to stay informed about emerging trends and best practices.

My process starts with understanding the brand's voice and target audience. I then brainstorm content ideas that align with the brand's goals and audience interests. After creating a content calendar, I draft and design posts, ensuring they are visually appealing and on-brand. I use scheduling tools like Hootsuite or Buffer to plan and automate posts, while also leaving room for real-time engagement and adjustments based on analytics.

I measure success through key performance indicators (KPIs) such as engagement rates, follower growth, click-through rates, and conversions. I use analytics tools provided by social media platforms to track these metrics. Additionally, I conduct surveys and gather feedback from the audience to understand their perceptions and satisfaction. This holistic approach helps in assessing the overall impact and effectiveness of the campaign.

I handle negative comments by addressing them promptly and professionally. I acknowledge the concern, apologize if necessary, and provide a solution or explanation. It's important to maintain a calm and respectful tone to show that the brand values customer feedback. If the issue is more complex, I escalate it to the appropriate team for resolution while keeping the customer informed. This approach helps in turning negative feedback into a positive customer experience.