I would start by analyzing current market trends, competitor strategies, and our institution's unique value proposition. Collaborating with admissions and academic teams, I would create targeted campaigns leveraging digital marketing, social media, and community outreach. Data-driven decision-making would guide adjustments to optimize reach and engagement, ensuring we attract qualified candidates who align with our mission and values.

Success is measured through key performance indicators such as application rates, conversion rates, and enrollment numbers. I also track engagement metrics like website traffic, social media interactions, and email open rates. Regularly reviewing these metrics allows me to assess campaign effectiveness, identify areas for improvement, and ensure we meet institutional goals while staying within budget.

I would prioritize personalized communication through campus tours, open houses, and virtual events. Building trust by addressing concerns and showcasing our institution's strengths is key. Additionally, I would collaborate with faculty and current students to share authentic experiences, ensuring families feel confident in their decision to join our community.

I regularly attend industry conferences, participate in professional development workshops, and subscribe to relevant publications. Networking with peers and staying active in professional organizations helps me stay informed about emerging trends and innovative strategies, ensuring our marketing and admissions efforts remain competitive and effective.

I would conduct a thorough analysis to identify the root cause, such as messaging misalignment or targeting issues. Collaborating with the team, I would adjust the strategy, refine messaging, and explore new channels. Transparency with stakeholders and a focus on data-driven solutions would help us recover and achieve our goals.