In my previous role, I led a team of designers and copywriters on a high-stakes campaign for a major client. The project timeline was tight, and the client's expectations were very high. I organized daily stand-ups to ensure everyone was aligned, provided clear direction, and fostered an environment where team members felt comfortable sharing ideas. By maintaining open communication and encouraging collaboration, we delivered a campaign that exceeded the client's expectations and strengthened our relationship.

I prioritize projects based on their impact, urgency, and alignment with strategic goals. I use a project management tool to track deadlines and milestones, and I regularly review the status of each project. When multiple demands arise, I assess which projects will have the most significant impact on the business and allocate resources accordingly. I also ensure that my team understands the priorities and is empowered to manage their time effectively.

I believe in fostering a culture of continuous learning and innovation. I encourage my team to attend workshops, industry events, and networking opportunities. I also set aside time for brainstorming sessions where team members can share their ideas freely. Recognizing and celebrating successes, both big and small, is another key strategy. By creating a supportive and dynamic environment, I ensure that my team remains inspired and motivated to produce their best work.

Creative differences are inevitable, but they can also lead to better outcomes. I facilitate open discussions where team members can express their perspectives and justify their creative choices. I encourage a respectful debate and guide the conversation towards a consensus. If a resolution isn't immediately clear, I may seek input from stakeholders or conduct a small-scale test to evaluate the merits of each idea. Ultimately, the goal is to arrive at a solution that aligns with the project's objectives and leverages the strengths of the team.

In a previous project, we were midway through a campaign when market research revealed a shift in consumer preferences. We had to pivot quickly to align with the new insights. I convened an emergency meeting to reassess the project goals and brainstorm new ideas. We worked overtime to redesign the campaign, and I ensured that the team was supported with additional resources. The pivot was challenging, but it resulted in a campaign that resonated more strongly with the target audience and achieved better results.