To increase catering sales, I would focus on building strong relationships with existing clients while actively seeking new business opportunities through networking and targeted marketing campaigns. Understanding client needs and offering customizable packages can also enhance satisfaction and repeat business. Additionally, leveraging social media and online platforms to showcase our catering services can attract a wider audience. Regularly analyzing sales data to identify trends and adjust strategies accordingly is crucial for sustained growth.

In handling a dissatisfied client, I would first listen attentively to their concerns to fully understand the issue. Apologizing sincerely and taking immediate action to rectify the problem is key to maintaining trust. Offering a compensatory gesture, such as a discount on future services, can also help in rebuilding the relationship. Documenting the feedback and working with the team to prevent similar issues in the future demonstrates a commitment to continuous improvement and customer satisfaction.

In a previous role, I encountered a situation where team members had conflicting approaches to sales strategies, which affected morale. I addressed this by facilitating a team meeting to openly discuss each person's perspective and find common ground. By setting clear goals and roles, and encouraging collaboration, we were able to align our efforts and improve team performance. Recognizing and valuing each team member's contributions also played a significant role in fostering a more positive and productive work environment.

Key metrics to track in catering sales include revenue growth, customer acquisition cost, and customer retention rates. Revenue growth indicates the overall health of the business, while customer acquisition cost helps in evaluating the efficiency of marketing strategies. Customer retention rates are crucial as they reflect client satisfaction and the likelihood of repeat business. Additionally, tracking average order value and event size can provide insights into sales trends and opportunities for upselling or expanding services.

Staying informed about industry trends involves regularly reading trade publications, attending industry conferences, and participating in professional networks. This knowledge allows me to anticipate market shifts and adapt our sales strategy accordingly. For example, recognizing a growing demand for sustainable catering options, I might introduce eco-friendly packaging or locally sourced menu items to meet client expectations. Sharing insights with the team ensures we remain competitive and innovative in our offerings.