In my previous role, I noticed a decline in sales for a specific product category. I conducted a thorough market analysis, including competitor pricing and consumer behavior trends. Based on this data, I recommended a price adjustment and a targeted marketing campaign. This strategy not only stabilized sales but also increased market share by 15% within three months.

I prioritize tasks by assessing the impact on the overall business objectives. For instance, if a category is underperforming and has a significant revenue share, I focus on optimizing its performance first. I also consider deadlines and stakeholder expectations. Using a combination of the Eisenhower Matrix and daily to-do lists helps me manage my time effectively.

I foster alignment by establishing clear communication channels and regular meetings with both suppliers and internal teams. I ensure that everyone understands the category goals and their role in achieving them. Additionally, I use collaborative tools like shared dashboards and project management software to keep everyone informed and on track.

When a new product launch underperforms, I first analyze the data to identify the root cause, whether it's pricing, marketing, or product-market fit. I then work with the marketing team to adjust the strategy, such as repositioning the product or targeting a different audience segment. Continuous monitoring and quick adjustments are key to turning around underperforming launches.

My approach to demand forecasting involves a combination of historical sales data analysis, market trend evaluation, and input from sales and marketing teams. I use statistical tools to identify patterns and seasonality. I also consider external factors like economic conditions and competitor actions. This comprehensive approach helps in creating accurate forecasts that guide inventory management and procurement decisions.