During my time at XYZ University, I spearheaded a campaign to promote a new student wellness program. I utilized a mix of social media, flyers, and on-campus events to engage students. By collaborating with campus organizations and leveraging influencers, we increased program sign-ups by 40% within the first month. The key to success was understanding the student demographic and tailoring the message to resonate with their interests and needs.

I measure success through a combination of quantitative and qualitative metrics. Quantitatively, I track engagement rates, conversion rates, and ROI. Qualitatively, I gather feedback through surveys and focus groups to understand the campaign's impact on the target audience. Additionally, I analyze brand awareness and sentiment changes to ensure the campaign aligns with broader marketing goals.

To engage resistant students, I would focus on creating authentic and relatable content that speaks to their values and interests. This could include partnering with student organizations, hosting interactive events, and leveraging social media platforms where students are most active. By fostering a sense of community and relevance, we can build trust and encourage participation.

I stay updated by regularly reading industry blogs, attending webinars, and participating in professional networks focused on higher education marketing. Additionally, I engage with current students to understand their preferences and behaviors. By staying connected with both industry trends and student realities, I can ensure our marketing strategies remain effective and relevant.

Yes, during a campaign to promote a new campus app, initial engagement was lower than expected. I quickly analyzed the data and realized the messaging wasn't resonating with students. I pivoted by re-focusing the campaign on the app's utility and benefits, and shifted our outreach to include more interactive elements like live demos and Q&A sessions. This adjustment led to a 30% increase in downloads and positive feedback from students.