In a previous role, I managed a digital marketing campaign that aimed to increase website traffic by 30%. I focused on KPIs such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). By optimizing ad copy, targeting specific demographics, and A/B testing landing pages, we exceeded the traffic goal by 35%, achieving a 15% increase in conversions and reducing CPA by 20%.

I prioritize tasks by assessing their impact on overall campaign goals and deadlines. I use tools like Trello or Asana to organize tasks, set deadlines, and track progress. I also communicate regularly with stakeholders to ensure alignment and adjust priorities as needed. This approach helps me manage competing deadlines effectively while maintaining focus on high-impact activities.

I employ a data-driven approach to optimize campaigns. This includes analyzing performance metrics, identifying underperforming channels, and adjusting targeting, messaging, or budgets accordingly. I also leverage A/B testing to refine ad creatives and landing pages. Additionally, I stay updated on industry trends and tools to implement innovative strategies that enhance ROI.

When a campaign underperforms, I first analyze the data to identify the root cause, such as targeting issues or ineffective messaging. I then collaborate with the team to brainstorm solutions, such as retargeting, adjusting bids, or revising creatives. Regular monitoring and quick iterations are key to turning around underperforming campaigns.

I have extensive experience collaborating with teams such as creative, analytics, and sales. For example, I worked on a campaign where I partnered with the creative team to develop compelling ad visuals and the analytics team to track performance. This collaboration ensured the campaign aligned with business goals and delivered measurable results.