To assess the value of a business asset, I would start by analyzing its financial performance, including revenue generation and cost efficiency. I would also consider market conditions, comparable asset valuations, and the asset's lifespan. Utilizing tools like discounted cash flow analysis and benchmarking against industry standards would provide a comprehensive valuation. Additionally, I would factor in intangible aspects such as brand reputation and strategic importance to ensure a holistic assessment.

Ensuring data accuracy involves implementing robust data validation processes, such as cross-referencing multiple data sources and using automated tools to detect inconsistencies. I regularly audit datasets for completeness and correctness, and collaborate with relevant departments to verify information. Additionally, I maintain detailed documentation of data sources and methodologies to ensure transparency and reproducibility in my analyses.

To optimize underperforming assets, I first conduct a root cause analysis to identify inefficiencies or market challenges. Based on the findings, I develop tailored strategies such as cost reduction, process improvements, or repositioning the asset in the market. I also explore partnerships or divestment options if necessary. Continuous monitoring and performance tracking ensure that the implemented strategies yield the desired results.

I stay updated by regularly reading industry publications, attending webinars, and participating in professional networks. Subscribing to market research reports and following thought leaders on platforms like LinkedIn also helps. Additionally, I leverage tools like Google Alerts to track relevant news and trends, ensuring I remain informed about factors that could impact business asset performance.

In a previous role, I analyzed a portfolio of underperforming assets and identified one with high potential for growth. My detailed report, including market trends and financial projections, convinced leadership to reinvest in the asset. This decision led to a 25% increase in revenue within a year. My ability to present data-driven insights and actionable recommendations was key to this success.