In a previous role, I analyzed quarterly sales data to identify underperforming product categories. By segmenting the data by region and customer demographics, I discovered that a particular line of products was significantly underperforming in urban areas. Based on this insight, I recommended a targeted marketing campaign and inventory reallocation to better match demand, which resulted in a 15% increase in sales for that product line within six months.

I regularly attend industry conferences, subscribe to trade publications, and follow key influencers on social media to stay informed about the latest trends. Additionally, I conduct regular market research, including surveys and focus groups, to understand shifts in consumer preferences. This proactive approach ensures that our merchandising strategies remain relevant and competitive.

I am proficient in Excel for data manipulation and analysis, and I use Power BI for creating interactive dashboards and reports. Additionally, I have experience with SQL for querying databases and Tableau for visualizing complex data sets. These tools allow me to efficiently analyze large volumes of data and present actionable insights to stakeholders.

I prioritize tasks by assessing the impact of each project on overall business goals and deadlines. I use a project management tool to track progress and set milestones. By breaking down larger projects into smaller, manageable tasks, I ensure that critical deliverables are met on time. Regular communication with team members and stakeholders helps me stay aligned with priorities and adjust as needed.

I believe in fostering open communication and collaboration with teams such as marketing, sales, and supply chain. By sharing data-driven insights and aligning on common goals, we can create cohesive merchandising strategies. For example, I might work with the marketing team to develop targeted promotions based on sales data, or collaborate with the supply chain to ensure optimal inventory levels. This collaborative approach ensures that all aspects of the business are working towards the same objectives.