I have over three years of experience managing ad campaigns on Google Ads and Facebook Ads. My responsibilities included setting up campaigns, optimizing ad performance, and analyzing metrics to ensure ROI. I’ve successfully increased CTR by 20% and reduced CPA by 15% through A/B testing and audience segmentation. I’m proficient in using tools like Google Analytics and Facebook Business Manager to track performance and make data-driven decisions.

I start by analyzing campaign goals, target audience, and historical performance data. I allocate budgets based on platform performance, prioritizing channels with the highest ROI. I also set aside a portion for testing new strategies. Regular monitoring allows me to reallocate funds dynamically, ensuring optimal spend. For example, I once reallocated 30% of a budget to high-performing ad sets, resulting in a 25% increase in conversions.

When a campaign underperforms, I first analyze metrics like CTR, CPC, and conversion rates to identify the issue. I then test adjustments such as revising ad copy, targeting new audiences, or tweaking bidding strategies. For instance, I once improved a campaign’s CTR by 18% by refining audience targeting and updating creatives. Continuous monitoring and iterative testing are key to turning around underperforming campaigns.

I optimize ad performance by conducting A/B tests on creatives, headlines, and CTAs. I also refine audience targeting using demographic and behavioral data. Regularly analyzing metrics helps me identify trends and adjust strategies. For example, I once increased conversions by 22% by retargeting warm leads with personalized ads. Leveraging automation tools and staying updated on platform algorithms also play a crucial role in optimization.

I stay updated by following official blogs, attending webinars, and participating in industry forums. I also experiment with new features in sandbox environments to understand their impact. For example, I recently tested Google Ads’ Performance Max campaigns, which improved conversion rates by 15%. Continuous learning and adapting to platform updates ensure my strategies remain effective and compliant with the latest trends.