I have hands-on experience with various ADS platforms, including Google Ads and Facebook Ads Manager, where I've managed campaigns from conception to execution. My focus has been on optimizing ad performance through A/B testing, keyword research, and audience targeting to ensure maximum ROI. I've also worked closely with analytics tools to track campaign performance and make data-driven decisions.

I regularly follow industry-leading blogs, attend webinars, and participate in online forums dedicated to digital advertising. Subscribing to newsletters from platforms like Google Ads and Facebook Business keeps me informed about updates and new features. Additionally, I experiment with new strategies in small-scale campaigns to gauge their effectiveness before wider implementation.

One of my most successful campaigns was for a retail client aiming to increase online sales. By refining target audiences and leveraging retargeting ads, we achieved a 30% increase in conversions. The campaign utilized a mix of search and display ads, optimized through continuous performance analysis and adjustments to bidding strategies and ad creatives.

When a campaign underperforms, I first analyze key metrics to identify the issue, such as low CTR or high CPC. I then test different variables, like ad copy, images, or targeting criteria, to find what resonates with the audience. Adjustments are made based on data, and I monitor the campaign closely to assess the impact of these changes.

Improving ad relevance and quality score involves creating highly targeted ad groups with relevant keywords and ad copy. I ensure the landing page experience is seamless and matches the ad's promise. Regularly updating negative keyword lists and optimizing for user intent also play a crucial role in enhancing quality score and overall campaign performance.